04/01/2011 | 17 comments
Out go Alpinestars and in come Royal Racing for the Trek World Racing team.
We should be getting some sneak peeks of the kit soon so stay tuned, in the meantime here’s the official word.
Trek World Racing, one of the most successful teams in mountain biking on the world cup circuits for downhill and cross country, has named Royal Racing as its downhill race apparel sponsor from 2011. Royal will also provide casual clothing for all team riders; cross-country and downhill.
The two year deal will see its downhill riders wearing Royal’s race-designed gloves, jerseys, shorts and pants whilst the entire team will be clothed off the track by Royal’s extending casual line.
Commenting on the deal, Royal Racing’s managing director, Martin Lloyd Evans, said: “Over the last decade Royal has sponsored some of the best mountain bikers in the world. To us sponsoring an athlete is not just about getting our logo on a podium. We rely on the feedback of world-class athletes to ensure that our product stays ahead of the competition and its performance is second to none, so anyone who puts a pair of our shorts on, or pulls a Royal jersey over their head, knows they are wearing the best kit available in terms of design, materials and manufacture. From world champions to weekend trail-centre riders, we cloth mountain bikers and it’s a responsibility we take very seriously.”
Trek World Racing includes current World Champion, Tracy Moseley, Worlds silver medalist Neko Mulally of the US, and Kiwi top ten world cup rider, Justin Leov. In 2011 USA DH Champion, Aaron Gwin will join the team and continue his association with Royal.
All Trek World Racing riders will wear Royal’s casual clothing and should any of the cross country riders feel the need to ditch their lycra for a bit of gravity fun, there’ll always be kit ready for them.
Team owner Martin Whiteley commented: “Royal has a hard-earned and well deserved reputation for designing some of the best kit available for mountain bikers. It was an obvious choice for us and one all the riders are happy about. We join an illustrious line up from past and present of some of the greatest names in mountain biking who have ridden for Royal and I am looking forward to working with the guys there.”
Further news of the deal, sneak previews of kit and rider interviews will all appear on www.royalracing.com in the coming months.