31/05/2013 | 14 comments
Deity have just released a new carbon bar called the DC31 Mohawk, a British price has not be decided upon yet but judging by the cost in dollars we think it’ll be around the £130 mark.
The crew at Deity are proud to announce the official launch of their Carbon lines of handlebars and the debut of the anticipated DC31 Mohawk. Designed in house and manufactured via Deity’s own molds, the Carbon line of handlebars signify the continued evolution of the company as they give birth to a project that is years in the making.
With the recent release of the all new Deity site, the Retina I-Beam seatpost, new Softgoods line, and Deity’s latest colorway, Blue, 2013 marks a critical point in the company’s history as they proceed to unveil numerous new products throughout the year.
A labor of love, the DC31 Mohawk handlebar was an intimidating project as Deity embarked on educating themselves for over a year on the benefits, pitfalls, structural concerns, manufacturing processes, and capabilities of the material. With numerous meetings with leading carbon manufacturers throughout multiple industries, Deity began the process of designing their handlebars by becoming engrossed by decades of history in Carbon manufacturing.
“After many years of working with every variation of aluminum and cr-mo, we have a heightened understanding of every process we can put the materials through, so when we began to contemplate the creation of a carbon handlebar years ago…I took the process extremely seriously and wanted to design a work of art.
Many companies are simply picking existing molds that are available to use by factories, but we wanted to manufacture our handlebars from the ground up and that required for us to become immersed in the material. The number one thing I knew we had to do was have private meetings with leading manufacturers and designers within the automotive racing industry, the golf industry, and key people in cycling so that we could understand every possibility and what we could achieve in a racing handlebar.
Without a doubt, the process has been eye opening and has led to some of the best work we have ever done. Sure, it took a long time to come to fruition, but the proof is in the product, the detail we put into it, and the ride characteristics they bring to a bike.” Eric Davies (Deity Owner/Designer)
Featuring a Unidirectional carbon construction and coming in at 787mm wide, the DC31 Mohawk shares Deity’s classic 9 x 5 bends and sweeps while providing an option that not only thrives in Downhill applications, but also Enduro and All Mountain. For riders who are looking for the added benefits of a wider bar with the damping capabilities of Carbon, the DC31 Mohawk tips the scales at 249 grams (full 31” width), features a 25mm rise, and is drop dead gorgeous.
From the 3D molded end plugs, the high gloss finish, bold graphics that come in 6 different colors, and a finish quality that is impeccable, the DC31 Mohawk is a symbol of the direction Deity has been taking their company and it is only the beginning.
• Designed for Downhill, Enduro, and All MTN
• Developed and designed exclusively with Deity molds
• Unidirectional Carbon Construction
• 25mm Rise
• 787mm Length (31″)
• 9 degree bend x 5 degree upsweep
• 31.8mm clamping diameter
• Textured non slip stem clamping surface
• Comes equipped with Deity Icon 3D End Plugs
• Available in high gloss Unidirectional Black Carbon with White, Gray, Red, Green, Purple, and Blue Graphics
• Weight: 249 grams
• Retail: $189 USD
“We are at an interesting position right now within the market. The company took it’s time evolving over the years, 2013 has been a huge year for us, and we have never been more proud of what we are doing. I saw us at a crossroads 2 plus years ago and instead of holding steady, we opened up the throttle, dove head first, and invested everything into research, development, tooling, and new technology. I love seeing us continue to push our limits while never sacrificing our values or philosophies as a brand. Insanely enough, we have a lot more in store for 2013 and we are not letting up anytime soon.” Eric Davies (Deity Owner/Designer)